The internal linking on your site is of vital concern for search engine optimization. Not only do the actual URLs of your pages matter, the way that you link them all together into one cohesive website matters a great deal. It matters to search engines and it matters to users. Your links will serve your visitors better and help you to get better search engine positioning if you follow some rather simple guidelines.
Use Useful Descriptions
When you link together pages within your own site, make sure that you give them links that describe what they actually are. What follows is a good example of how to structure a link and a bad example of how to structure a link.
• Bad: “Click here to get more information.” with the word “here” linked.
• Good: “Click to get more information on Anytown Italian restaurants.” with the words “Anytown Italian restaurants” linked to the appropriate page. Continue reading